Our journey began in 2020

Deebaco is a Noida-based online platform specializing in casual wear for Indian women.
We pledge to innovate using Indian textiles, prints, and fabrics as well as honour the magic of Indian craftsmanship through our versatile designs. Whether you’re headed to the office, staying home to do household chores, or going on a shopping spree, our products will rise to every occasion.



We take pride in offering designer wear at the most pocket-friendly prices, which
you can shop from the comfort of your home.


We aim to eliminate even the possibility of defects in our clothing by thoroughly
checking it before dispatching it to you. Whether it’s a matter of shrinkage or
colour bleeding, we’re well aware of the possible mishaps and take extreme
preventive measures beforehand.


Our clothes are carefully crafted from fabrics such as cotton, rayon, georgette,
and polyester. They help you breeze through the day without feeling
uncomfortable. We also ensure that we pick only those fabrics that are trending
so that your style quotient is never compromised.


We create clothing for everyone and anyone. This means that we design our products in such a way that they exude an air of elegance, sophistication, and most importantly, soberness.


We celebrate all body shapes and sizes. When we finish designing a collection, we have it tested out by the female employees of our office. Every woman with a distinct body type gets to wear an outfit from the collection and give feedback on it. This helps us introduce thoughtful and body-positive clothes to our customers.

Sarita Rawat Singh

founded Deebaco to share her love for vibrant and relaxing clothing
with the world. Her extensive knowledge and 12 years of experience in building
e-commerce platforms allowed her to feel confident in introducing the masses to
a high-end yet approachable range of women’s clothing.

Thanks to Mrs Sarita’s consistency and her team’s hard work.

So, it’s common for Founders to write in the first person completely. Shared the relevant references below.  But here, we have made it seem like Team Deebaco wrote this About Us but reached out/interviewed the Founder for some inspiration and she got back to us in her words. This humanizes her, in my opinion.

The story behind our name


Ourbrand name has garnered curiosity and appreciation for a while now, which makes
it even more important to reveal the story behind it.


Ourfounder, Sarita Rawat Singh, originally belongs to Uttarakhand. As a young
girl, she would climb the highest mountain peak in her region to visit the
Deeba Temple early in the morning. Her view would be of a rising Sun –
mesmerizing and calming.


Sincethen, she associates the word ‘Deeba’ with this fond memory that brought her a
sense of calm amidst the chaos. When this word combines with the ’co’ of
company, we get ‘Deebaco’ – a haven of fast fashion, eye-catchy colours, decent
silhouettes, latest trends, and infinite comfort.



Whether it’s a Nature-inspired tote bag or a spring-themed handbag, Deebaco offers a wide variety of women’s bags that are fantastic in appearance and functional in use. Our vision is to continue introducing trendy bags that you can easily store your essentials in and flaunt when the opportunity presents itself. Every product is carefully crafted from PU leather and designed while keeping your comfort in mind.


We like to call them one-piece wonders and for good reason. Deebaco dresses for women have been popular ever since we introduced them to our fashion-forward audience. One reason for their fame may be their diverse styles. You will always find a dress for yourself at Deebaco. It could be a fit-and-flare dress for a brunch date, a maxi dress for a family dinner or a dress with a shrug for the office, we’ve got all the dresses you could need.


Matching sets or coordinated sets have been gaining traction for a while now. Deebaco understands that they are at the heart of the fashion industry currently and hence, we have showcased a multitude of co-ords to choose from, that too in a diverse range of colours. This means that not only can you wear the co-ords as they are, but you can also play around by styling them with the separates you already own.


What you’ll find here are compliment-worthy casual tops for women, which will also solve your I-have-nothing-to-wear woes. Everything from peplum tops, women’s shrugs and designer shirts is available for you to express your love for dressing up on a myriad of occasions.


Feelings of grace and sophistication are sure to be evoked when you wear ethnic apparel by Deebaco. Upon visiting this page, you will find yourself transported to a paradise of Indian traditional wear such as Kurta Pants Set with Dupatta, Kurti sets, three-piece sets, etc., which will be an affordable and alluring addition to your going-out wardrobe.