Deebaco is a women’s fashion brand built with purpose, passion, and experience. What started as a thoughtful idea in 2020 has grown into a trusted name for everyday premium womenswear — crafted for real women with real lives.
Unlike trends that come and go, Deebaco was created to offer comfort, style, and confidence that lasts. Our clothes are not just outfits — they’re pieces that women reach for again and again because they feel right from the first wear.

What We Stand For

Comfort & Quality

We design clothes with fabrics and fits that feel great and stand up to
everyday life.

Timeless Style

Our collections strike a balance between elegance and ease — not
trend-driven, but woman-driven.

Size Inclusivity

Fashion should be for every body. We celebrate inclusivity and design with
diverse shapes and sizes in mind.

Customer-Centric Design

Every piece is refined based on real feedback, real wearing experience, and
real lifestyle needs.

Why Choose Us

Premium quality without premium prices

We believe great fashion should be accessible.

Designed for real comfort

Clothes that move with you, not against you.

Built of trust

Thousands of women rate us highly because we deliver what we promise.

Rooted in experience

Our founder’s deep industry understanding shapes every detail.

I didn’t start Deebaco because I wanted to build a fashion brand. I started it because I realised what kind of founder I wasn’t.

My husband and I built, a call-center business that scaled well. At one point, I took a 1.5-year maternity break — and during that time, the business continued to perform smoothly without my involvement. That was my first real insight. The company didn’t miss me.

It wasn’t a failure — it was clarity. I had built something operationally strong, but it didn’t need me at its core.

During that break, my sister started her boutique, and I found myself deeply involved — not out of obligation, but instinct. I was drawn to Fabrics, Fits, Design decisions, Listening to customers, understanding why women choose what they wear — and why they reject most of it

I noticed something very clearly. Women weren’t looking for fashion. They were looking for comfort, confidence, and clothes that understand their real lives.

That work didn’t feel like effort. It felt natural. I lost track of time doing it.

That’s when I realised: If I was going to build something long-term, it had to be a business that needed my taste, my judgement, and my presence every single day.

That realisation became Deebaco.

Our brand name has garnered curiosity and appreciation for a while now, which makes
it even more important to reveal the story behind it.

Ourfounder, Sarita Rawat Singh, originally belongs to Uttarakhand. As a young
girl, she would climb the highest mountain peak in her region to visit the
Deeba Temple early in the morning. Her view would be of a rising Sun –
mesmerizing and calming.

Sincethen, she associates the word ‘Deeba’ with this fond memory that brought her a
sense of calm amidst the chaos. When this word combines with the ’co’ of
company, we get ‘Deebaco’ – a haven of fast fashion, eye-catchy colours, decent
silhouettes, latest trends, and infinite comfort.